Privacy Statement

At Sensory Acumen, Inc. ("Sensory Acumen, Inc." or "we" or "us") we respect your privacy rights and are committed to protecting the information we collect from you online. To further this commitment, we have developed the following Website Privacy Policy ("Privacy Policy") which explains how we collect, use, disclose, and protect information you provide to us on any of the websites covered by this agreement (each a "Website" and together the "Websites"). This Privacy Policy applies only to information submitted and collected online through a Website we operate or authorize. It does not apply to information we collect offline unless, with your permission, that information is combined with information collected or submitted online. This Privacy Policy does not apply to information collected on websites operated by our parent, subsidiaries or other third parties.


Occasionally, we will revise and update this Privacy Policy. Please check back from time to time to ensure that you are aware of any changes to our privacy practices. If we revise this Privacy Policy, the "Last Updated" date above will be changed. If we make a major change to this Privacy Policy, we will post a notice of the change on all of the Websites.

In order to give you the best experience on our Websites, we may collect personal and non-personal information about you. Non-personal information includes anonymous information such as demographic data. Under all circumstances, we will only collect the information deemed reasonably necessary to fulfill your online requests and our legitimate business objectives. Please read below for a description of each type of information collected.

Personal Information is information that can be used to identify you such as your name, address, telephone number, or email address. We do not collect any Personal Information about you unless you choose to provide it to us. If you choose not to provide Personal Information, you may be unable to use certain features on our Websites.

Demographic information is anonymous information such as your age, date of birth, gender, hobbies, interests, zip/postal code or country. If demographic information is collected for an activity that also requires Personal Information, we may combine the demographic information with your Personal Information. Combining data allows us to customize the notices we send you and the content we provide you according to your interests and preferences. Demographic information is not considered Personal Information unless it is linked to Personal Information about a specific user. If you choose not to provide certain demographic information, you may not be able to use certain features on our Websites.

Aggregate information is anonymous data about individuals that is grouped together to study a group or category of services or users. Aggregate information is not considered Personal Information unless it is linked to Personal Information about a specific user.

We request Personal and demographic information to respond to your requests and provide services to you such as: sending email newsletters; participating in online contests and sweepstakes; sending e-cards and wish lists; processing orders through our online store; setting up repair orders; posting online resumes and using media applications; and sending email correspondence. Each category below describes how we handle the requested information.

Online Contests and Sweepstakes
To enter our online contests and sweepstakes, you may be required to provide us with certain Personal and/or demographic information about yourself. To learn more about the information collected and used for a specific contest or sweepstake, please see the official contest or sweepstakes rules.

Demographic and Opinion Information
Sensory Acumen, Inc. surveys may request demographic or opinion information, such as your favorite games or which Sensory Acumen, Inc. systems you own. Responses will be linked to your Sensory Acumen, Inc. account and may be used to provide a more personalized online experience and, if your email and message settings allow, send you product newsletters and other communications we think you will enjoy.

Online Store
If you purchase goods or services through our online store or elsewhere on our Websites, you may need to provide a valid credit card number, expiration date and credit card security code, in addition to your name, mailing and billing addresses, phone number and email address. Please note that you must be over the age of 18 to place orders online. All financial information is transmitted through the use of encryption, i.e. a Secure Socket Layer (SSL) protocol via our secure server.

Repair Orders
If you set up a repair order on any of our Websites, you will need to provide your name, mailing and billing addresses, phone number and email address. You may also need to provide a valid credit card number, expiration date and credit card security code. All financial information is transmitted by SSL protocol via our secure server.

Online Resumes and Media Applications
Some of our Websites allow users to submit Personal Information in a business capacity (such as resumes or applications to enter our Media Only site). Although Personal Information collected in this capacity will be used solely for the purpose specified, such information is not subject to this Privacy Policy.

Email Correspondence and Other Communication

We may respond to your email correspondence and communications if such correspondence includes a return email address. Because an email address is Personal Information, we protect the privacy of the sender by limiting access to these email messages. Only employees with a legitimate business need to access the emails are allowed to do so. For quality control purposes, email messages may be kept for a period of time. There may, however, be certain cases where hard copies may be kept on file, such as emails concerning product safety or consumer complaints. Information from email messages will not be used for marketing purposes and will be maintained in a secure location.


Online Interaction
Some of our Websites may make chat rooms, forums, message boards, and/or newsgroups ("Public Forums") available to users. Please remember that any information disclosed in Public Forums becomes public information and you should exercise caution when deciding whether to disclose your Personal Information in these Public Forums. We do not permit children under 13 to participate in Public Forums unless they are monitored, the child's parent or guardian has provided verifiable consent, or the Public Forum complies with the relevant legal requirements in another manner.

We do not sell or rent Personal Information to third parties. We may share Personal Information with vendors who help us perform various internal functions necessary to operate our business. We may disclose Personal Information (a) in the good faith belief that we are required to do so by law; (b) if doing so is reasonably necessary to comply with legal process; (c) to respond to any claims; (d) to enforce the terms and conditions of our Websites; or (e) to protect the rights, property, or personal safety of Sensory Acumen, Inc., our customers, or the public. We also may disclose your email address to our partners solely to send you email messages you have requested, or to ensure that you do not receive such messages if you have opted out of receiving them. Any vendors or partners with whom we may share Personal Information are permitted to obtain only the Personal Information they need to deliver the services requested. They are required to maintain the confidentiality of the information and are prohibited from using it for any other purpose. In addition, information about our customers, including Personal Information, may be disclosed as part of any merger, sale, transfer of company assets, or acquisition, if permitted by and done in accordance with applicable laws.

We use cookies on some of our Websites. Cookies are small text files that a website places on your hard drive whenever you visit the Website. These files identify your computer and record your preferences and other data about your visit so that when you return to the Website, it knows who you are and can personalize your visit. Cookies may be linked to Personal Information about you. Specifically, we use cookies to keep track of your shopping cart and wish lists and to prevent you from having to reenter your registration data (such as user name and password) at each connection. In addition, we may use information collected by cookies, as well as other tools such as log files or Web beacons, for other purposes, such as helping us determine how to improve our Websites by seeing which areas, features, and products are most popular; personalizing the Website and making recommendations based on products you have linked to in the past; and completing transactions you have requested. Most browsers are automatically set to accept cookies. If you disable this function, some areas of our Websites will not function properly.

Please note that cookies cannot be used to run programs or deliver viruses to your computer.

We maintain log files, which contain Internet Protocol ("IP") addresses. An IP address is a numeric address that is assigned to your computer by your Internet Service Provider. We do not link IP addresses to Personal Information, unless we notify you or unless necessary to enforce our Websites' terms and conditions. In general, we use log files to monitor traffic on our Websites and to troubleshoot technical problems. In the event of abuse, however, we may block certain IP addresses.

We use a common Internet technology called "Web beacons" (also called "Web bugs," "action tags," "pixel trackers," or "clear GIFs") on some of our Websites. Web beacons are small graphic images placed on a web page, web-based document, or in an email message that are designed to allow us or our vendors to collect certain information and monitor user activity on our Websites. Web beacons are invisible to the user because they are typically very small (only 1-by-1 pixel) and the same color as the background of the web page, document or email message. We do not use Web beacons to collect Personal Information about you. We may use Web beacons to collect non-personal information such as the IP address of the computer that the Web beacon is sent to, the URL of the page the Web user comes from, and the time the Web beacon is activated (such as when you view the Web page, advertisement, or email that contains the Web beacon). In general, we do not link such non-personal information to Personal Information; however, we may use Web beacons to record whether individual users that are 13 years old and over view emails from Sensory Acumen, Inc. This allows us to more effectively manage our database of active registered members. We may also use Web beacons to display emails in the appropriate HTML or text format. From time to time, we may permit vendors to place Web beacons on our Websites or in emails sent on our behalf. Web beacons used by our vendors collect the same types of information and are treated in the same manner as specified above.


The security and confidentiality of your information is extremely important to us. That's why we have technical, administrative, and physical security measures in place to protect your Personal Information from unauthorized access and improper use. Personal Information is stored in firewall-protected servers. We will notify users of a data breach involving unencrypted Personal Information by email or by posting a notice on the affected Website. We also strive to limit access to Personal Information to employees performing a legitimate business function. We review our security procedures periodically to consider appropriate new technology and updated methods. Despite our efforts, no security measure is ever perfect or impenetrable.

It is your responsibility to keep your password confidential. Do not share this information with anyone. If you are sharing a computer with anyone you should always log out before leaving a site or service to protect access to your information from subsequent users.

If you forget your Sensory Acumen, Inc. password, we will authenticate your identity by sending an email to the address in your account profile. For children under 13, we will send this email to the Family Account Administrator.


If you do not want us to send you email, regular mail, or other messages about our products and services, you can opt-out at the time you register for Sensory Acumen, Inc. or other information collection. If you have opted-in and, at a later date, wish to have your name removed from our email or regular mail databases, you can contact Sensory Acumen, Inc. to update your preferences.

If you would like to be removed from our mailing lists at any time, please send an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Put the word "REMOVE" in the subject line. In the body of the email, please include your name and address and the database(s) from which you would like your information to be removed. You may also remove yourself from our mailing lists by contacting our Privacy Administrators at (925) 402-1300. Please note that in some instances, despite your opt-out selections, we may send you email communications regarding transactions or services you have specifically requested or to inform you of important changes to our Website, products or policies.

We do not collect Personal Information from visitors under the age of 13 ("children" or "child") in connection with a Sensory Acumen, Inc. registration. Nor do we collect any information from children in a manner inconsistent with the Children's Online Privacy Protection Act ("COPPA"). To determine who is younger than 13 years old, we ask users who wish to register with Sensory Acumen, Inc. to submit their date of birth. Users that indicate they are under the age of 13 are asked to submit a parent or guardian's email address so that we can notify the parent or guardian that their child would like to join  Sensory Acumen, Inc., and provide details about establishing a Family Account in  Sensory Acumen, Inc..

We encourage parents to create a parent/child relationship on by registering for a Family Account in Sensory Acumen, Inc. Once a parent or guardian creates a Family Account on Sensory Acumen, Inc. he or she can then create a sub-account for their child. The parent provides a username and password for the child. No Personal Information is collected from the child to create the sub-account. As the Family Account Administrator, a parent or guardian can then adjust permission settings. In addition, the Family Account Administrator can reset a child's password and add additional children by authorizing further sub-accounts. The parent or guardian can change the permission settings for each child's respective sub-account at any time by visiting the Account Settings page.

Once a child reaches the age of 13, the parent or guardian may detach that child from the Family Account. For further information regarding online parental controls, please visit our "Information for Parents" web page, available at

We do not collect Personal Information about a child through the use of passive collection mechanisms such as cookies. If we change this Privacy Policy in a way that expands the collection, use or disclosure of children's Personal Information to which a parent has previously consented, the parent will be notified and we will be required to obtain the parent's additional consent. For more information on how we use cookies and other information collection tools, please see our section on Cookies, IP Addresses and Web Beacons.

For more on how we use information collected from users, including child users, please see our section "Collection and Use of Personal Information" above.

Parental Access
Sensory Acumen, Inc. Websites do not collect Personal Information from children without first obtaining verifiable parental consent, or otherwise complying with the relevant legal requirements. If a parent or guardian has given us permission to collect his or her child's Personal Information, he or she can at any time: (1) confirm, correct or delete the child's Personal Information; (2) discontinue further use of the child's Personal Information, online collection of the child's Personal Information, or communication with the child; and/or (3) revoke his or her earlier consent to collect and use of the child's Personal Information. Parents and guardians may also contact us by email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it , or call (925) 402-1300, and we will review or update your permissions concerning your child's Personal Information as appropriate. Please be sure to include in your email your child's username and password. Please be aware that you will need to provide information on your child; for security reasons, we do not provide information we have on file.

If you decide to provide Personal Information to any third party website linked from one of our Websites, the sharing of such information will be subject to the privacy policy of that company, not our privacy practices. Be cautious before providing any Personal Information to any third party.

Personal information collected on any of our Websites may be stored and processed in the United States or any other country in which we or our affiliates, subsidiaries or agents maintain facilities. By using any of our Websites you consent to any such transfer of information outside of your country. We abide by the safe harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of data from the European Union.

Visitors to our Websites from outside the United States or Canada are advised that this Privacy Policy is intended to meet the laws and regulations of the United States and Canada, which may not necessarily be the same as the laws and regulations of your home country. For this reason, Sensory Acumen, Inc. registration on this Website is available to residents of the United States and Canada only. By using any of the Websites, you agree that any information that you provide to Sensory Acumen, Inc. will be treated in accordance with the laws and regulations of the United States and Canada.

Please note that some of our Websites support "P3P" or the Platform for Privacy Preferences. If the terms of the Platform for Privacy Preferences should for any reason ever differ from the terms of this Privacy Policy, the terms of this Privacy Policy shall control.

If you have any questions, complaints or comments regarding this Privacy Policy or our privacy practices, please contact the Sensory Acumen, Inc. Privacy Policy Administrators via email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it , by phone at (925) 402-1300.